An online resource for an innovative and inspiring substance misuse charity.
Led by Addiction Dependency Solutions (ADS), One Recovery is a substance misuse partnership, operating throughout Staffordshire, Oldham and Bury via treatment centres and recovery hubs. As a new service, One Recovery wanted to establish themselves online with a innovative digital presence.
We were tasked by the One Recovery team to create a website that engaged users and encouraged them to interact with key services, including self-completion tests to assess implications of drink or drug misuse, whilst also providing a wealth of information on the health and social issues connected to these.
We decided on a direction that would allow us to step away from the use of lifestyle photography, as we didn't want to stigmatise or typecast those who engaged with the site. We created a strong visual direction for the website consisting of a bold colour palette and a suite of bespoke illustrations. The visual style was approachable, fun and engaging in order to make users feel comfortable and motivated throughout their varying journeys on the website.