Branding and online fashion destination for a new luxury fashion boutique.

littleblackbook is an online fashion directory featuring designers from around the globe. Aimed at busy, style-minded women they offer a curated collection of items from the most sought after, luxurious, and up and coming fashion brands. They appeal to the aspirational female shopper seeking brands to suit their lifestyle with a different offering other than high street labels.


Identity, Editorial, Website

We Are Empire


Drawing upon their own passion and expertise in the fashion world, the team at littleblackbook seek out and hand pick their favourite brands and products, sharing them with their customers on one online fashion destination, whilst offering insight into leading an aspirational lifestyle. As a new business entering the industry, we were tasked with creating an identity and online presence for littleblackbook. The brand identity needed to appeal to a wide female audience, whose attitude to a fashionable lifestyle and look is of most importance. It also needed to reflect the idea that whilst predominantly a fashion directory,  littleblackbook also serves as a platform to offer tips and recommendations for all your lifestyle needs.


We crafted a bold wordmark, carefully selecting a typeface that evoked the correct feel for littleblackbook - that of an aspirational, confident and luxury brand for fearless females everywhere. The wordmark was paired with a contemporary colour palette and complimented with confident, bold typography giving a modern visual language for the brand. The identity system was centred around a strong grid system, taking inspiration from bold and luxury editorial style layouts, giving the brand a premium and high end feel.

The identity was applied across a range of printed material, including a brand book that encapsulated the Little Black Book story that could be handed out to prospective fashion brand partners. We created an ecommerce store that offered a seamless shopping experience and responsive layout. Considered copy was applied to reflect the aspirational and luxurious feel of the brand, and focus areas were on the product pages to house style tips and secrets for each hand picked item, bringing the founders passion for the collections to the forefront of the brand experience at all times.