A new identity and website for an artisan leather goods retailer.

Darkstar Leatherworks are expert craftsmen of leather goods, catering for both motorcycle enthusiasts and lovers of fine leather products. Inspired by a personal passion to create with Leather, what began as a hobby quickly evolved into a thriving and successful business.

Client
Darkstar Leatherworks

Category
Identity, Art Direction, Website

Studio
We Are Empire

The team at Darkstar approached us at a pivotal stage in their business. After trading successfully for a relatively small amount of time, they realised they needed to address both their identity and online experience to ensure the best representation of their brand and to support their growth ambitions.

Approach

We created a new identity that utilised a bespoke typeface, with strong diagonal lines that referenced the bold, angular cuts of leather on each product. In addition we created a secondary mark that could stand alone from the primary logo, offering flexibility across a range of digital and offline applications. The clean lines were inspired by the meticulous detail and quality of each hand-stitched item, whilst a simple illustration offers a subtle hint to an industrial backdrop of Manchester, the city where the brand was born and bred.

For the new website we wanted to create a stripped-back shopping experience that let the products take centre stage, with simple UI controls, use of negative space and a monochromatic colour scheme, all supported by new lifestyle and product imagery shot specifically for the website.